Video Explainers - Canopy


Canopy is one of the top digital marketing agencies from
Europe focused on video animations and performance marketing.


Explainer videos, also known as “how-to videos”, are an effective way to create a connection with your audience. This type of video is designed to explain specific features of a product or service, and it allows you to promote your company or to showcase what you do in a very indistinct way.

Think about your audience. Why read a long and boring text about a company’s services or products when you can watch a demo?! Why read an instructional text on how to use a platform, when you can watch a 60 seconds video that shows you all the steps?!